Branding & Tone of Voice

Children in Need asked us to re-work and re-brand their fundraising messaging to give clear direction and goals for supporters. A simple line was required to inspire and encourage people to get involved – and the idea behind Do Your Thing came from the thought that if every single person in the UK donated even just £1, we’d smash all previous totals. So whether you want to swim the channel and raise thousands or pop a quid in a collection box (and everything else in between) it doesn’t matter what you do, just do something. It all makes a difference.

Children in Need