Direct Mail

DM from the government to small businesses explaining how the Disability Discrimination Act affects them. Many businesses mistakenly assumed the new Act would either mean a huge upheaval for their premises or didn’t realise it just required a little common sense. Alienating disabled customers could not only lead to court action, but it’s also bad for business. We just needed to explain that this wasn’t just about handrails and wheelchairs.

COI – The Dept. of Work & Pensions