Pedigree needed to educate dog owners about the benefits of Joint Care. It’s not a magic pill that works after just one pack. With regular consumption, results can be seen after 6 weeks. So we created a 6 week programme that encouraged dog owners to keep buying and keep feeding the product to their furry friends. Simon and his dog Paddy were the ‘frontmen’ for the programme, offering advice and sending regular emails to remind consumers to keep stocked up with Joint Care and to offer helpful hints and tips.

Pedigree Joint Care