Louise Shipley


I'm a conceptual copywriter with 19 years' experience in the creative departments of several integrated advertising agencies in both London and Manchester.

I'm proud to have worked on big campaigns for every conceivable product and service category, including not-for-profit clients such as Cancer Research UK, Save the Children and Alzheimer’s Society. I've also worked with many household names such as Pedigree, Honda, Peugeot, British Airways and was a brand guardian and Creative Director for both Asda and Nescafe.

My creative versatility comes from my experience in conceptualising across all media encompassing broadcast TV, print, direct marketing and digital and social platforms. And I know if an idea is good it'll work in any medium.

I specialise in brand building and tone of voice development, and believe good ideas combined with well crafted, clear and honest writing provide the key to effective communications.

I've won a string of awards for both creativity and effectiveness, receiving recognition from the likes of Campaign, DMA, Prolific North and Eurobest.

This is the huge list of clients I have worked with:
Orange, Whiskas, Honda, Cobra Beer, Help the Aged, Cancer Research UK, Nokia, Flash, Aquafresh, Intune, Pedigree, Save the Children, Canderel, M&G, Allianz, Danone, Pantene, Kiwi, Privilege, Nickleodeon Junior, NESCAFE, Dolce Gusto, Tassimo, SMART, the AA, Telewest, COI, British Heart Foundation, Eurotunnel, Boots, One Account, The Army, Barclays, Barclaycard, Pedigree, Beneficial Finance, Whiskas, MINI, RSPCA, Welsh Tourist Board, Tassimo, Refuge, Peugeot, UPS, Next, Barclays, Girobank, Kays Catalogue, Mazda, Shelter, Pringles, Sainsbury's, Mercedes, British Airways, BetFred, JD Williams, Crown, Silentnight, Yorkshire & Humber Adoption Consortium, Hilton, QHotels, Beaverbrooks, Rustlers, Asda, Children in Need, Acorn Fostering Solutions.

The agencies who have employed me:
BJL, The Good Agency, Chemistry Group, Joshua G2, Rapier, Tequila, Team LGM, WWAV, Relationship Marketing Group, Carlson Marketing Group, McCann Erickson Manchester.

My awards cabinet:

Voted 4th in Campaign's Top Ten Regional Press Ads of 2015. (Yorkshire & Humber Adoption)

Not-for-profit Campaign of the Year,
Best Use of Research/Insight,
and Grand Prix
Northern Marketing Awards 2014
(Yorkshire & Humber Adoption)

Winner, B2C Marketing/Integrated communications campaign
Prolific North Awards 2014
(Yorkshire & Humber Adoption)

Winner, Best Creative Innovation
MPA Inspiration Awards 2014
(Yorkshire & Humber Adoption)

Winner, Outstanding Website, Internet Advertising Competition, 2011

Winner, FMCG category Precision Marketing 2008

Runner up, Best Copy, Precision Marketing 2007

Silver, IT category, DMA, 2006

Silver, IT Category, Campaign Direct, 2006

Best Copy, IT category, Precision Marketing, 2006

Silver, Financial Services Category, DMA, 2004
(One Account)

Winner, Financial, Corporate & Utilities Category, Campaign Direct 2004
(One account)

Bronze Outdoor category, Northwest Grand Prix 1999

Silver, Outdoor category, Northwest Cream Awards 1999

Finalists, Outdoor category, Eurobest Annual European Awards 1998

You can read exactly what people think of me at
and you can catch me at!/lousyidea


  • copywriter & through the line creative thinker


  • Conceptualising
  • direct mail
  • editorial
  • CRM
  • TV
  • DRTV
  • press
  • radio
  • long copy
  • ambient
  • tone of voice development
  • instore
  • posters
  • digital
  • making very strong tea.